Viazi Kings Limited, a pioneering agribusiness enterprise in Kenya’s potato value chain, continues to set the pace in sector transformation through innovation, farmer empowerment, and market development. Dedicated to improving productivity and profitability for potato farmers, Viazi Kings is known for its integrated approach encompassing certified seed distribution, ware potato aggregation, contract farming, and digital marketing solutions via the Viazi Soko platform.
During this year’s International Potato Day celebrations held at Marindas, Nakuru County, on 29th and 30th May 2025, Viazi Kings stood out as a key exhibitor. The two-day event brought together a wide range of stakeholders, including farmers, government officials, private sector players, and development partners, all united in celebrating the potato crop’s critical contribution to food security, employment, and economic growth—estimated to inject over Ksh 70 billion annually into Kenya’s GDP. Viazi Kings took this opportunity to showcase its innovations and services through an interactive exhibition that focused on ware potato grading, contract farming, and potato marketing. At the company’s booth, attendees were taken through practical demonstrations of the required ware potato grading techniques, emphasizing the importance of quality and consistency for both local and export markets. The Viazi Kings team illustrated how proper grading enhances market value, reduces post-harvest losses, and ensures farmers receive fair prices based on standardized sizes and quality categories.
| Viazi Kings limited staff at their exhibition booth
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In addition to grading, Viazi Kings used the event to promote its inclusive contract farming model, which is currently implemented in Meru, Laikipia, Nyandarua, and Nandi counties. Through this model, farmers benefit from access to certified seed potato via the Viazi Soko platform, technical agronomic support, and guaranteed market access under pre-agreed terms. This structured approach not only equips farmers with high-quality inputs and services but also secures them a stable market, mitigating risks associated with fluctuating prices and exploitative middlemen. By integrating farmers into a predictable and transparent value chain, Viazi Kings is driving systemic change in the potato sector.
The success of Viazi Kings at the Nakuru event reaffirmed its role as a key player in modernizing the potato industry and supporting national food systems. With continued partnerships and a strong focus on farmer-centered solutions, the company remains committed to building a resilient, productive, and profitable potato value chain across Kenya
