GIZ AND SERENI FRIES PARTNERSHIP FOR YOUTH EMPLOYMENT IN POTATO PRODUCTION AND PROCESSING

GIZ- NuSEPPP has partnered with Sereni Fries, a potato processor, on youth empowerment and employment creation within the framework of develoPPP.de where GIZ collaborates with private companies with contributions from both parties to address a common objective. In this partnership, GIZ has identified five youth farmer groups with over 150 members in Nyandarua County that are being supported to grow processing varieties such as Dutch Robijn, Destiny, and Markies and have received training on aggregation, sorting,

grading, value addition, and contract farming. 

 

 

GIZ has also supported Sereni Fries to expand its production line by introducing crips product named Tasty bits. This is a positive step towards embracing more varied potato use which in turn provides  an opportunity for expanding the market for processing varieties. The Sereni crisps processing line has  provided employment opportunities to 10 youths (6 women and 4 men) .

To date, 150 farmers have been contracted by Sereni Fries and many more are anticipated going forward. Other support to the farmers includes linkage to financial institutions for access to credit. GIZ is working with Tower Sacco in Nyandarua County where over 100 farmers have accessed input loans of over five million Kenya shillings in first season (May-August 2019). The farmers have also benefited from financial literacy trainings from the Sacco.

 

 

 

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