Living in the information age, industry’s growth and competitiveness will depend on effective communication of relevant information. Knowledge and information management is crucial for growth, common understanding, effective partnership, and synergies among stakeholders in the industry. The NPCK intends to undertake the task to collect, collate and disseminate accurate and timely information to different users in the industry. The council working with stakeholders will produce different publications and information materials including banners, magazines, pamphlets, calendars, manuals, and booklets to inform the industry and promote potatoes and their products. Beyond publications, the NPCK will also explore use of both print and electronic media and the internet through the Councils’ website to reach diverse users. The information passed will be accurately processed and researched to articulate different stakeholder specific information needs. The council is also planning through the implementation of this strategy to computerize information on seed and ware production and marketing through creation of a seed production and distribution strategy for the industry. Alongside this, the Council will also as part of its plan introduced mobile phone based marketing services for both seed and ware potatoes. Information and communication will be a key growth strategy for the NPCK.