Part of NPCK’s mandate is to coordinate the different activities and orientations of its diverse members towards building partnerships that are more meaningful and synergies among them. It provides a forum for the industry players to engage, negotiate, plan, lobby and advocate for their specific member issues and chart a common way forward for the industry. NPCK aims at creating an environment of purpose and relevance for all players in the industry from the farmers to marketers and create an attitude of partnership and trust among them. This will be achieved through proper stakeholder analyses, sensitization, and education on the multi-stakeholder forums for synergistic developmental approach and fair competition for the industry players. The NPCK will lobby for more attention and focus on industry research and development, policy framework and joint strategic industrial planning approaches on issues of common interests among the players.